If you're reading this post then you've probably heard about content marketing and the impact it can have on your lead generation and brand awareness strategies. However, the benefits don't stop there.
Did you know that studies show content marketing can have a higher ROI than traditional marketing methods? Well-written content can be relevant for a long period of time, which allows for continuous sharing and promotion online. This creates a long tail of lead generation that continues far beyond the original date it was created and released. That combined with the low cost methods for promoting content online, such as social media and blogs, pushes it ahead of some of the more traditional advertising techniques that generate high response in the beginning but have a definite end date.
That's just one of the many benefits you stand to gain through the use of content in your marketing strategy. Click HERE to read about more!
When a new business trend arises that promises great reward, business owners and managers alike must decide if those touted bounties are worth the additional time and resources needed to integrate it into their current processes.
A growing trend in today’s online marketing world is content. With customer attention spans becoming shorter and propensity for on-demand information and immediate gratification getting stronger, content marketing could present a way to get through the clutter and reach business growth goals.
However, those organizations stretched for time, resources or expertise to try a new marketing technique may find themselves wondering if it is worth the risk. If you find yourself in constant limbo trying to decide if you should invest the time and money to try content marketing, check out the infographic below and see exactly what you stand to gain.
If you search online for the term “content marketing” you will not only find a variety of definitions but also an at-a-glance view of how popular this form of marketing has bee-come. According to Wikipedia:
Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to:
- Attract attention and generate leads
- Expand their customer base
- Generate or increase online sales
- Increase brand awareness or credibility
- Engage an online community of users